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The Gussi Ingredient Encyclopedia

Considering whether Gussi products are the right move for you? Or maybe you’re a seasoned Gussi pro but are curious about how these breathtaking results are packed into our little yellow bottles? Say goodbye to your worries because we’ve got you, bestie– we’re here to explain all of the ingredients in our Gussi products and set you up for the best hair days of your life.

What’s Gussi Made Of?

We exist in the haircare space to deliver clean, effective, conscientious products that inspire confidence and exude fabulousness for all hair types, textures and tones. We’ve taken the keratin treatment out of the salon and into your bathroom with our specially crafted non-toxic, easy to DIY formulas – the At-Home Keratin Treatment Kit, Upkeep Shampoo, and Upkeep Conditioner – all designed to de-frizz your hair with trusted ingredients: good for you and your gorgeous hair. 

What makes Gussi ingredients stand out? We should first talk about what’s not on this list— all Gussi products are free from formaldehyde, parabens, and phthalates. Safer for you, better for the environment, flawless hair: win, win, win. 

Gussi products are also 100% certified cruelty-free by both PETA & Leaping Bunny. Never tested on animals, delivering professional-level hair care products while staying true to our commitment to try and make the world a little bit better every day. So you can #gussiUP proudly!

Ingredients in gussi products

At-Home Keratin Treatment Kit

Gussi products Ingredients

Squeaky Clean™ Priming Shampoo

Water 

An ingredient we’re all familiar with, but one we couldn’t possibly leave out! Hydration is key to healthy, happy, hair. And water is the foundation for all things hydration, so of course it’s one of our featured Gussi ingredients in our Priming Shampoo. 

Sodium Lauryl Sulfate

Also referred to as SLS, this surfactant lowers the surface tension between ingredients in Gussi’s shampoo – making it a fantastic cleansing and foaming agent in our shampoo formula. We know sulfates sometimes get a bad rap, but they’re required here as a one-time, pre-treatment step to open the hair cuticle so that it accepts the Gussi treatment, allowing it to truly penetrate the hair shaft. Our Priming Shampoo has been designed with a neutral pH level equal to water and slightly higher than that of hair, making it far less damaging than other similar priming shampoos. 

Sodium Laureth Sulfate

Derived from ethoxylated lauryl alcohol and used as a surfactant and detergent, this foaming agent adds to the texture and foaming consistency of our Gussi Priming Shampoo. See above for more info on sulfates!

Cocamide MEA

This compound synthesized from coconut oils and ethanolamine works as a thickening agent and emulsifier, giving our shampoo mixture a lovely consistency.

Cocamidopropyl Betaine

This cleansing ingredient is commonly found in personal care products and helps cleansers work more effectively, especially when combined with the other ingredients in this formula. 

Sodium C14-16 Olefin Sulfonate

This cleaning agent helps to remove dirt by surrounding the dirt particles within your hair, loosening them from the surface they are attached to. 

Propanediol

This synthetic moisturizer helps skin and hair quickly absorb other ingredients within the product, and helps to dilute other active ingredients in the shampoo mixture. 

Ethylhexylglycerin

Ethylhexylglycerin is a glyceryl ether that has proven benefits for conditioning hair and skin as well. It usually derives from plant-derived sources of glycerin, such as soybean or palm, and is a less toxic alternative to parabens.

Potassium Sorbate

A preservative that is used to preserve the shelf life of food, beauty, and cosmetic products, potassium sorbate is commonly found in shampoo. It’s used to help prevent the growth of microbes that could harm your health, and therefore helps your shampoo remain fresh and effective.

Fragrance

A curated mixture of beautiful fragrances to help our Priming Shampoo smell as impeccably as it functions. 

Smooth Operator™  Keratin Treatment

Water 

An ingredient we’re all familiar with, but one we couldn’t possibly leave out! Hydration is key to healthy, happy, hair. And water is the foundation for all things hydration, so of course it’s one of our featured Gussi ingredients. 

Glyoxyloyl Carbocysteine

Ever wonder how Gussi  works so flawlessly without the use of toxic ingredients like formaldehyde, which is commonly used in other keratin treatments? Glyoxyloyl Carbocysteine is an aldehyde in our keratin treatments that provides all the benefits (shiny, smooth, frizz-free hair) without the aggressive  side effects of formaldehyde. It’s much safer for you, making at-home application non-toxic and breezy, with salon-level results. 

Glyoxyloyl Keratin Amino Acids

Also referred to as oxoacetamide amino acids— this ingredient is one of the most effective and safest hair smoothers, also working to naturally repair hair and make it extra silky. 

Propylene Glycol

Propylene Glycol is a non-toxic, water-soluble, synthetic product derived from the hydration of propylene oxide. This ingredient attracts water (scientifically referred to as a humectant), making it an extremely beneficial ingredient to haircare products. It helps products applied to hair resist drying out, keeping them hydrated and helping to reduce frizz. 

Peg-40 Hydrogenated Castor Oil

PEG-40 hydrogenated castor oil is a polyethylene glycol derivative of castor oil, functioning as a surfactant, a solubilizer, an emulsifier, and an emollient. It’s one of our hero ingredients in our Gussi formula–bonding to damaged cuticles, smoothing hair fibers, and creating a reflective shine to hair!

Silicone Quaternium-16

This ingredient is considered a “smart silicone” that preferentially protects areas of your hair that need the protection most. It bonds to the damaged parts of your hair to temporarily smooth and nourishes your hair shafts without weighing your hair down. 

Moringa Oleifera Seed Oil

Zinc-rich, iron-rich, and Vitamin A-rich moringa seed oil (moringa oleifera) is essential for hair growth as it keeps those oil glands in the scalp fresh and well-nurtured. As an anti-aging agent, it remedies hair loss by filling up your hair with essential amino acids – the building blocks of hair cells. Fight against split ends and dandruff with this ingredient.

Niacinamide

Also referred to as a form of Vitamin B3, this ingredient is vital for growing long and strong hair due to its circulation boosting properties. It enhances the appearance and feel of hair, increases hair body, suppleness, and sheen! 

Sodium Ascorbyl Phosphate

SAP for short, this ingredient is a stable, water-soluble form of Vitamin C classified as an ascorbic acid.  This ingredient can neutralize damaging free radicals, and boost collagen production with antimicrobial benefits.

Calcium Pantothenate

This ingredient is a salt of vitamin B5, and works inside the scalp, increasing hair growth. It provides essential nutrients and reduces hair fall, strengthening the hair from the roots, nourishing the hair follicles from within, and stimulating the growth of existing and new hair.

Tocopheryl Acetate

This is a specific form of vitamin E that’s known for its antioxidant properties. It is known for its ability to hydrate your scalp and hair, as well as its promotion of healthy hair growth.

Pyridoxine HCl

Also known as vitamin B6, this ingredient stimulates the healthy-looking appearance of hair. It can calm oil production so that hair follicles can grow in a healthy environment. 

Sodium Starch Octenylsuccinate

This ingredient is a sodium salt predominantly used as a thickening agent and emulsifier. It increases the viscosity of Gussi products, giving them more texture and easing the application process. 

Maltodextrin

A polysaccharide commonly found in food products, this ingredient also carries great benefits when used in hair products. It can create a film-like coating on the hair strands, which is what gives your hair the added boost needed to appear fuller and thicker after a Gussi application. 

Soytrimonium Chloride

This ingredient is a blend of saturated and unsaturated alkyltrimethylammonium chlorides. Its function in Gussi products is to enhance the appearance and feel of hair, leaving the hair easy to comb, supple, soft, and shiny. 

Glycerin

When it comes to haircare, glycerin is an extraordinary ingredient. Glycerin is a humectant, meaning it can pull moisture from the air, helping to keep hair hydrated and healthy. Because of this, glycerin is commonly present in skin and haircare products. It’s also odorless and colorless, so it won’t impact the smell or color of Gussi products in any way. 

Coceth-7

This ingredient is a polyethylene glycol derivative of Cocos Nucifera (a fancy name for coconut). This is a helper ingredient that, when mixed with other ingredients on this list it forms an easy-to-handle liquid that works with many types of oils, and gives nice sensorial properties to the Gussi formula.

Guar Hydroxypropyltrimonium Chloride

This ingredient is a water-soluble organic compound, derived from the guar plant. This ingredient is greatly beneficial to haircare products because it is positively charged, neutralizing the negative charges on hair strands that can cause hair to become static or tangled. Even better is that this ingredient accomplishes this without weighing hair down. 

Peg-12 Dimethicone

This ingredient is a synthetic polymer composed of PEG (polyethylene glycol) and dimethicone, a silicon-based polymer. It helps to enhance the appearance and feel of hair, increasing suppleness, improving gloss, and boosting hair texture.

Cetrimonium Chloride

Cetrimonium Chloride is a cationic surfactant, beneficial to hair in many ways. Surfactants have the ability to both absorb and repel water. It can bring warring elements like oil and water together, making it outstanding for products that contain both. Also, when it comes to haircare, its smoothing and detangling properties are unmatched. 

Undeceth-11

Undeceth-11 is a polyethylene glycol ether of undecyl alcohol. This ingredient is useful as a stabilizer, ensuring that all ingredients blend well together into a stable and uniformly dispersed product. That way, every drop of Gussi product is equally blended and powerful. 

PPG-1-PEG-9 Lauryl Glycol Ether

This ingredient is an ethoxylated, propoxylated ether of a lauryl epoxide and ethylene glycol reaction product. It is a surfactant, benefitting the texture, viscosity, and consistency of the formula. It allows the formula to blend well, and apply easily. 

Butyloctanol

This ingredient is an alcohol and acts as a solvent, humectant, and moisturizer in our Gussi formula. It allows for good consistency in the blend of the Gussi formula, making it easily applicable and consistently effective. 

Undeceth-5

Undeceth-5 is a polyethylene glycol derivative of undecyl alcohol. This ingredient is used as a stabilizer, blending the formula into one consistent, and cohesive product. 

Silica

Silica is a natural trace mineral made from a combination of silicon and oxygen. Silica helps deliver essential nutrients to your hair follicles, strengthening the hair and helping to prevent thinning.

Fragrance

A curated mixture of beautiful fragrances to help our Treatment Spray smell as impeccably as it functions. 

Protection Plan™ Upkeep Shampoo

Water

An ingredient we’re all familiar with, but one we couldn’t possibly leave out! Hydration is key to healthy, happy, hair. And water is the foundation for all things hydration, so of course it’s one of our featured Gussi ingredients. 

Sodium Cocoyl Isethionate

This ingredient is another surfactant with fantastic lathering and cleansing properties. It’s exceptionally safe, mild, and gentle on skin– making it a key ingredient in many skincare and haircare products. 

Disodium Laureth Sulfosuccinate

This ingredient is a disodium salt, acting as a cleansing ingredient used to help improve the cleansing abilities of the Gussi formula. It is non-irritating and very effective. 

Cocamidopropyl Betaine

This cleansing and conditioning ingredient is safe and effective. It attracts the unwanted oil, dirt, and grease that often builds up in hair. That way, when you rinse out the Gussi Keratin Treatment, you also rinse away any unwanted dirt built up in your scalp and hair. 

Acrylates Copolymer

This ingredient increases the viscosity, texture, and styling performance of Gussi products. This emulsifying binder allows Gussi products to maintain a consistent and easy-to-handle texture, perfect for consistent hair application.

Fragrance (Parfum)

A curated mixture of beautiful fragrances to help our Upkeep Shampoo smell as impeccably as it functions. 

Coconut Acid

This ingredient is in reference to the lauric acid found within coconut oil. The lauric acid is able to penetrate the hair shaft, helping to keep the hair nourished with vitamins, minerals, and medium-chain fatty acids. 

Glycerin

When it comes to haircare, glycerin is an extraordinary ingredient. Glycerin is a humectant, meaning it can pull moisture from the air, helping to keep hair hydrated and healthy. Because of this, glycerin is commonly present in skin and haircare products. It’s also odorless and colorless, so it won’t impact the smell or color of Gussi products in any way. 

Sodium Lauroyl Sarcosinate

This skin conditioning agent is a naturally occurring byproduct of coconuts, and plays a crucial role in Gussi products as a surfactant. It helps Gussi’s shampoo foam and clean the hair. 

PEG-150 Distearate

This ingredient is an effective emulsifier and thickening agent for hair care products. It helps our products to stay thick, and viscous – assisting in the application process and ensuring consistent results

PEG-200 Hydrogenated Glyceryl Palmate

This thickening agent is commonly used in haircare and skincare products– largely for its ability to enhance products' texture and consistency, as well as its stabilizing abilities. When complex combinations of ingredients are put together, they don’t always want to mesh with one another. Ingredients like this one help to ensure that the Gussi products are consistently excellent, with fantastic results every time. 

Citric Acid

Citric acid brings down the overall pH level of the formula. A lower pH level allows for less frizz, and improvements in hair’s appearance and manageability. 

Aminomethyl Propanol

This ingredient is a small molecular weight buffering agent that enhances the penetration of other hair care ingredients, making them more effective. 

PEG-12 Dimethicone

This ingredient is a synthetic polymer composed of PEG (polyethylene glycol) and dimethicone, a silicon-based polymer. It helps to enhance the appearance and feel of hair, increasing suppleness, improving gloss, and boosting hair texture.

Propylene Glycol

Propylene Glycol is a non-toxic, water-soluble, synthetic product derived from the hydration of propylene oxide. This ingredient attracts water (scientifically referred to as a humectant), making it an extremely beneficial ingredient to haircare products. It helps products applied to hair resist drying out, keeping them hydrated and helping to reduce frizz. 

Quaternium-80

This ingredient is a cationic surfactant made from coconut oil that is water-soluble, versatile, and used as a conditioning agent and emulsifier for water-insoluble ingredients. 

Glycol Distearate

This ingredient is a compound based on stearic acid, a naturally occurring fatty acid that lends a creamy, pearlescent appearance to surfactant products without thickening them or negatively impacting lather. 

Steareth-4

Steareth-4 is a polyethylene glycol ether of stearyl alcohol. When added to haircare products, the interactive forces between molecules of other liquids are reduced, so that an emulsion can form. 

Polyquaternium-7

This ingredient is a synthetic polymer, and truly the holy grail of haircare ingredients. It possesses amazing conditioning, film-forming, and anti-static properties.

Tetrasodium EDTA

This ingredient is a chelating agent that demineralizes hair, and helps to remove product buildup. Chelating agents form multiple bonds to a metal ion or metallic compound, helping in the prevention, removal, and build-up of materials on your hair– keeping it extra light and extra clean feeling!

Dimethicone PEG-8

This ingredient is a synthetic replenishing agent  that helps your hair and skin stay nice and smooth, and improves cushion, texture, and slip in the formula.

Hydrolyzed Keratin

This hero ingredient is crucial in our Gussi formula for it’s ability to build protective layers on the hair follicles, rebuild hair strength and elasticity, improve manageability, and reduce irritancy that may occur from detergents. Hydrolyzed keratin is the keratin protein that was broken down into smaller portions through a chemical process, allowing it to penetrate the hair cuticle less destructively. By using hydrolyzed keratin, every hair porosity type can reap the benefits of the keratin protein! 

Sericin

Silk Sericin is a powerful protein that  gently coats your cuticle, sealing in moisture, adding shine, and protecting the bonds in your hair. Silk Sericin is sourced from discarded silkworm cocoons– with no animals harmed in the harvesting of this ingredient. It is a biomolecule of enormous value– as it has antibacterial, UV resistant, oxidative resistant, and moisturizing properties. Not only that, but it has a natural affinity for keratin, so putting them together has created a dynamic duo we know you'll love.

Phenoxyethanol

Phenoxyethanol is ester alcohol that is often used as a preservative due to its antibacterial properties. This helps products last longer and prevents the growth of various kinds of bacteria, fungi, and yeast in your hair care products. And because of its conditioning and moisturizing effect, it is used often in conditioners and other hair care products. It's one of the best ingredients for those looking for paraben-free products!

Hydrolyzed Soy Protein

This is a key ingredient in Protection Plan™ Upkeep Shampoo. It increases your hair’s ability to bind moisture while strengthening and nourishing hair follicles. Beauties love it for the way it mitigates damage from bleaching, perming, and styling tools. Hydrolyzed soy protein increases the body and sheen of your hair, and can improve manageability. 

Sodium Chloride

A scientific term for salt, this is an essential compound our body uses to maintain blood pressure, transmit nerve signals, contract and relax muscles, and much more. Sodium chloride can be used to improve blood circulation, which transports oxygen and nutrients to the scalp to stimulate hair growth and regulate hair cell production.  

Bismuth Oxychloride

Also known as ‘synthetic pearl’, this compound can also be commonly found in mineral makeup due to its ability to add shine and glow. So we mean it when we say you will have beautiful, shiny hair!

Sodium Isethionate

Sodium Isethionate is an organic salt that is used as a cleansing agent (aka surfactant). This salt is derived from coconuts and can be a safer alternative to other harsh and aggressive surfactants that can strip the hair of its natural oils.

PEG-7 Glyceryl Cocoate

PEG-7 Glyceryl Cocoate is a water-soluble polyol fatty acid ester. It is an active agent that has softening and conditioning effects on the skin. We love a sensitive safe ingredient, after all, PEG-7 Glyceryl Cocoate is also popular in baby washes and sensitive skin formulas.

Ethylhexylglycerin

Ethylhexylglycerin is a glyceryl ether that has proven benefits for conditioning hair and skin as well. It is usually plant-derived sources of glycerin, such as soybean or palm, and is a less toxic alternative to parabens or sulfates!

Cocamidopropyl Dimethylamine

Cocamidopropyl Dimethylamine is an amidoamine and is derived from fatty acids found in coconut oil, though it may be produced synthetically, too. It is known for its good foaming properties and also acts as an emulsifier that stabilizes both the oil as well as water phase.

Ethylhexyl Hydroxystearate

This is a synthetic skin-conditioning agent formulated from stearic acid, a naturally occurring fatty acid. This delivers a soft, smooth feel after application, and helps Gussi products lock in moisture. 

Benzoic Acid

This preservative is a tried and true conditioning ingredient and sometimes occurs naturally in barks such as cassia and cherry trees. It helps to preserve our Gussi formula, and keep other ingredients fresh and performing their best. 

Protection Plan ™ Upkeep Conditioner

Water

An ingredient we’re all familiar with, but one we couldn’t possibly leave out! Hydration is key to healthy, happy, hair. And water is the foundation for all things hydration, so of course it’s one of our featured Gussi ingredients. 

Cetearyl Alcohol

This safe substance helps cosmetic ingredients not separate into oil and liquid. This can be a challenging task, seeing as these two ingredients commonly prefer to stay apart. 

Behentrimonium Chloride

Behentrimonium chloride is a quaternary ammonium salt. It acts as a preservative for many products but also detangles, fights static, softens, and helps strengthen hair!

Fragrance 

A curated mixture of beautiful fragrances to help our Conditioner smell as impeccably as it functions. 

Isohexadecane

Isohexadecane is a branched-chain hydrocarbon with 16 carbons– making this ingredient exceptional at hair conditioning. Some of its other huge benefits include improving gloss or sheen to your hair and best of all, improving the texture of hair. Say goodbye to damaged hair!

Glycerin

When it comes to haircare, glycerin is an extraordinary ingredient. Glycerin is a humectant, meaning it can pull moisture from the air, helping to keep hair hydrated and healthy. Because of this, glycerin is commonly present in skin and haircare products. It’s also odorless and colorless, so it won’t impact the smell or color of Gussi products in any way. 

Stearamidopropyl Dimethylamine

Stearamidopropyl dimethylamine is a lipid-based conditioning agent that is derived from vegetable oil, and, like silicones, is used to keep oils and water properly blended. It also binds to hair well and smooths the hair cuticle, making your hair less frizzy!

Isododecane

Isododecane is a solvent, as well as an emollient. Adding this ingredient to our formula helps your hair retain moisture without feeling greasy or oily, and even helps provide a “weightless” feel. It is also common to find Isododecane in other makeup products.

Polyquaternium- 37

Polyquaternium-37 is a polymeric quaternary ammonium salt. It is mainly used as an antistatic agent in hair products since it helps reduce or eliminate buildup. It's an amazing conditioning ingredient (We love a highly conditioning product!) as well as a thickening agent. 

Phenoxyethanol

Phenoxyethanol is an ester alcohol that is often used as a preservative due to its antibacterial properties. This helps products last longer and prevents the growth of various kinds of bacteria, fungi, and yeast in your hair care products. And because of its conditioning and moisturizing effect, it is used often in conditioners and other hair care products. It's one of the best ingredients for those looking for paraben-free products!

Isopropyl Alcohol

A form of propyl alcohol with anti-bacterial properties. It’s a common ingredient found in hair products to absorb other substances into the hair follicles. 

Propylene Glycol Dicaprylate/Dicaprate

This gel-textured ingredient is often used in lightweight moisturizers because of its hydrating properties. It is a mix of propylene glycol and capric acid, a fatty acid derived from plants. 

Citric Acid

Citric acid brings down the overall pH level of the formula. A lower pH level allows for less frizz, and improvements in hair’s appearance and manageability. 

Disodium EDTA

This chelating agent binds with metal ions in a specific manner that deactivates them. This prevents the metal from being deposited on your scalp and hair. It also increases the shelf life of hair care products by retaining color, texture, and fragrance.  

PPG-1 Trideceth-6

This 100% all-natural solubilizer blends all the formula ingredients into a stable and uniformly dispersed product. It helps to thicken the product, preventing the individual ingredients from separating and helps to smoothen the hair and improve hair feel. 

Panthenol

Panthenol is a moisture-loving compound that moisturizes and hydrates the hair, promoting moisture retention. We’ve made it an essential constituent of Protection Plan™ Upkeep Conditioner because it detangles the hair and facilitates scalp health.

Hydrolyzed Keratin

This hero ingredient is crucial in our Gussi formula for it’s ability to build protective layers on the hair follicles, rebuild hair strength and elasticity, improve manageability, and reduce irritancy that may occur from detergents. Hydrolyzed keratin is the keratin protein that was broken down into smaller portions through a chemical process, allowing it to penetrate the hair cuticle less destructively. By using hydrolyzed keratin, every hair porosity type can reap the benefits of the keratin protein! 

Hydrolyzed Soy Protein

This is a key ingredient in Protection Plan™ Upkeep Conditioner. It increases your hair’s ability to bind moisture while strengthening and nourishing. Beauties love it for the way it mitigates damage from bleaching, perming, and styling tools. Hydrolyzed soy protein can also increase body and sheen, and improve manageability. 

Potassium Sorbate

A preservative that is used to preserve the shelf life of food, beauty, and cosmetic products, potassium sorbate can also be commonly found in shampoo. It’s used to help prevent the growth of microbes that could harm your health, and therefore helps your shampoo remain effective.

Ethylhexylglycerin

Ethylhexylglycerin is a glyceryl ether that has proven benefits for conditioning hair and skin as well. It is usually plant-derived sources of glycerin, such as soybean or palm, and is a less toxic alternative to parabens or sulfates!

Cocamide MIPA

A mixture of isopropanolamides from coconut acid, it’s used as a type of viscosity increasing agent, emulsifier, and stabilizer. 

Sericin

Silk Sericin is a powerful protein that  gently coats your cuticle, sealing in moisture, adding shine, and protecting the bonds in your hair. Silk Sericin is sourced from discarded silkworm cocoons– with no animals harmed in the harvesting of this ingredient. It is a biomolecule of enormous value, as it has antibacterial, UV resistant, oxidative resistant, and moisturizing properties. Not only that, but it has a natural affinity for keratin, so putting them together has created a dynamic duo we know  you'll love.

Capryloyl Glycerin/Sebacic Acid Copolymer

Naturally deriving from coconut oil and castor oil, this ingredient acts as a cleaner substitute for silicone in our Gussi products.

Diheptyl Succinate

Another “silicone-alternative”, diheptyl succinate is a natural product derived from castor oil that enhances the shine and texture of hair and skin. It also provides additional lubrication, useful for detangling. 

Sodium Hydroxide

Sodium hydroxide is used in our conditioning formula as a pH balancer, and buffer. The hydroxide ions work to maintain the pH levels so that throughout the application process, the pH levels are maintained and unchanged.

Monoisopropanolamine

A chemical used in many products as an emulsifier, stabilizer, and neutralizing agent. This product is great for use in hair care products because of how it increases the viscosity and consistency of a liquid, creating a more manageable texture. 

Leuconostoc/Radish Root Ferment Filtrate

Derived from the fermented roots of radish, this ingredient is used for its conditioning properties. A small amount is typically present in personal care products to enhance the stability and longevity of the formulations. It also has moisturizing properties to help nourish the scalp and hair.

Butylene Glycol

This ingredient is very important to hair care products, as it adds moisture and conditions hair and skin. Simultaneously, it acts as a solvent, keeping other ingredients from clumping up inside of the solution. 

Benzyl Salicylate

This ingredient is an ester of Salicylic Acid and Benzyl Alcohol. It’s commonly found in fragrances and essential oils. It also has a lovely floral aroma, which is mainly why it is found in Gussi products. 

Hexyl Cinnamal

This ingredient is another naturally occurring and synthetic scent ingredient. It is found naturally in the essential oil of chamomile and gives off a delightful floral aroma. 

 

Resources for Further Ingredient Exploration:

  • Environmental Working Group
  • INCIDecoder
  • The Prospector Search Engine from UL

Have questions about Gussi products? Visit our FAQ page for more information on our brand, our products, and any other curiosities you may have! We’re committed to full transparency when it comes to the safe, effective, and healthy ingredients we use. Pick up our DIY, specially formulated, At-Home Keratin Treatment, Upkeep Shampoo, and Upkeep Conditioner to see what the buzz is all about!