Say hello to your hair’s new BFF
Gussi here, an innovative, first-of-its-kind, CLEAN & non-toxic keratin smoothing treatment. Best thing since… uh… ever. Professional salon-quality obtained at home, in only about an hour from start to finish, and oh so easy-to-use. No matter your hair type, texture or tone, transform your hair for up to six weeks with just one treatment. Wear it straight and sleek or flaunt those beautiful shiny curls. NO FRIZZ, NO FUSS.
Everyone's Gushing About
Smooth up your
shower routine
to prolong your
keratin sleek.
Clean, safe &
cruelty-free
We wanted Gussi to have standards as high as yours. So we swapped out formaldehyde and other harmful chemicals which are common ingredients in smoothing treatments that can be extremely dangerous for the air you breathe and even your skin. We’re proud to keep it non-toxic and cruelty-free with no animal testing, ever.
SMOOTH IT YOUR WAY
Easy to use & works for everyone
What’s better than a great hair day? Up to 42 of them. Get smoother, shinier and healthier hair that lasts and lasts, with just one treatment.
Only about an hour
start to finish
Color-safe. #gussiUP
before your dye job
No waiting time to
wash or style hair
Doesn’t change hair
structure so won’t
ruin curls