Hair meets smooth,
falls madly in love
Hair meets
smooth, falls
madly in love
Introducing Gussi: frizz-fighting keratin treatment,
right from home. Yes, you read that correctly
Introducing Gussi: salon-quality keratin treatment, right from home.
Yes, you read that correctly.
Introducing Gussi: salon-quality keratin treatment, right from home.
Yes, you read that correctly.
Shop now 
Say Hi and Hello to the
can’t-live-without-ables
Frizz, go ahead and take the next six weeks off
Hey, Gussi here, at-home keratin treatment’s crowning achievement. Maybe you’re looking for a smoothing remedy you can do yourself, processing in just 20 minutes, without needing to put on hard pants. Or perhaps spending a sizable fortune and a wad of hours on salon treatments isn’t really your thing. Could also be that you simply want ridiculously shiny, frizz-free, fuss-free hair that’s not just really fun to look at, but healthy, too. For six glorious, glorious weeks. Oh, what’s that? You want all the above and then some other stuff, too? No problem.
Gussi’s an innovative keratin-based smoothing treatment that leaves hair smoother, shinier and healthier than before. And, unlike many in-salon treatments, Gussi ditches the formaldehyde—a carcinogen that, if you can believe it, is found in most popular straighteners.
Smooth, glossy,
shiny hair
Cuts dry time by 30%
Results last for six weeks
Processing time is only
20 minutes
Repairs dry,
damaged strands
Wear your locks straight, curled, braided, however you like
No waiting time to wash or style hair
Made without parabens, phthalates or formaldehydes
Cruelty free
(love you, Fido)
Color safe
Smooth, glossy,
shiny hair
Cuts dry time by 30%
Results last for six weeks
Processing time is only
20 minutes
Processing time is only 20 minutes
Repairs dry,
damaged strands
Wear your locks straight, curled, braided, however you like
No waiting time to wash or style hair
Made without parabens, phthalates or formaldehydes
Cruelty free
(love you, Fido)
Color safe
FORMALDEHYDE-FREE FOR YOU AND ME
We’re proud to say no and absolutely no to formaldehyde, which is a common ingredient in a lot of beauty brands, especially smoothing treatments.
Why do we do without it? Because formaldehyde can be extremely damaging, releasing harmful toxic gas into the air you breathe and even into your skin—making the choice not just risky for you, but pets and kiddos, too. Yikes. So, our decision to swap out formaldehydes and other harmful chemicals for Gussi’s unique frizz-fighting formulation is a rare, but sincere and conscious choice that leaves your locks feeling even smoother, silkier, and stronger for up to six weeks. Because we wouldn’t want you putting anything on your pretty little heads that we wouldn’t put on ours.
STUFF’S GOT SCRUPLES
Parabens, phthalates or formaldehydes?
Ew, never. Gussi is made with ingredients that have standards as high as yours, is gentle on hair and never tested on animals.
Everyone's Gushing About Gussi
"Enter Gussi, the brand innovating keratin treatments with natural ingredients and the ability to DIY"
"Gussi is just what you need for your next self-care Sunday"
"Super slick, straight hair can have such a dramatic effect at any length"
"This v adorable at-home kit leaves your hair smoother and shinier for six weeks"
Smooth, glossy,
shiny hair
Cuts dry time by 30%
Results last for six weeks
Processing time is only
20 minutes
Repairs dry,
damaged strands
Wear your locks straight, curled, braided, however you like
No waiting time to wash or style hair
Made without parabens, phthalates or formaldehydes
Cruelty free
(love you, Fido)
Color safe
#gussiup
