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What’s In The Gussi Goods

Non-toxic, formaldehyde-free, no nasties. Only the good stuff!

Plus always certified cruelty-free.

No nasties, only the good stuff

Keratin Amino Acids
  • Add strength & resistance
  • Improve appearance of split ends & surface damage
  • Boost hair cuticle condition
Hydrogenated Castor Oil
  • Imparts reflective shine
  • Smooths hair fiber
  • Seals damaged cuticles
Moringa Oleifera (Moringa) Seed Oil
  • Helps to moisturize
  • Improves manageability
  • Provides nourishment
  • Anti-microbial
Vitamin C, B3, B5, B6, E
  • Antioxidants help to revitalize & protect hair
  • Reduce scalp irritation
Hydrolyzed Keratin
  • Builds a protective layer
  • Helps to strengthen
  • Moisturizes & smooths
  • Imparts reflection & shine
  • Improves manageability
Hydrolyzed Soy Protein
  • Helps to strengthen & nourish
  • Increases appearance of body & sheen
  • Improves manageability
  • Mitigates damage from over-processing & styling tools
Panthenol
  • Moisturizes & hydrates
  • Smooths hair
  • Detangles
  • Increases gloss & shine
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Clean, safe & cruelty-free

We wanted Gussi to have standards as high as yours !

Formaldehyde-free
Phthalate-free
Paraben-free
PETA & Leaping Bunny certified cruelty-free

Formaldehyde-free for you and me…

We’re proud to say no and absolutely no to formaldehyde, which is a common ingredient in a lot of smoothing treatments.

Why do we do without it?

Because formaldehydes can be extremely dangerous, releasing harmful toxic gas into the air you breathe and even into your skin - making this ingredient not just risky for you, but for pets and kiddos, too. Yikes.

Because Gussi has standards as high as yours, we swapped out formaldehydes and other harmful chemicals in favor of a safe, clean and powerful unique frizz-fighting formulation that’s gentle on hair and never tested on animals. You’ll look great with hair that’s smoother, silkier and stronger - and you’ll feel great about it, too.