Because #HairGoals should be for everyone
At Gussi, we exist to turn every single day into a good, no, a great hair day.
To give you the power to shine, the confidence to be fabulous.
How Did We Get Here?
We’re a super passionate team of haircare professionals, here to change up the game.
We favor simplicity, with a dash of sass. We’re all about pushing boundaries, expressing our true selves, having a ball and looking damn good while doing it all. We watched as smoothing products came and went over the years. You could say we’ve pretty much seen it all, and you’d be right. Which is why we collectively reached the conclusion that with a bit of ambition and innovation, we could bring keratin out of the salon and into your home, while making it safe, non-toxic and seriously smooth.
We tested our product over 20,000 times on a wide variety of hair until we nailed it.
Once we knew we had the magic formula - one that worked for all hair types, textures and tones - we worked with the most trusted and reliable laboratories to manufacture Gussi and deliver directly from us, to you, six weeks of smooth, shiny, healthy hair! And because we’re all about self-expression, Gussi gives you the versatility that you can style your hair right away and change up your look as often as you like. So show off those waves, curls, ringlets. We mean it when we say ALL hair welcome.We’ve quite simply found the smartest way to deliver the best results in the safest, fastest and most efficient experience possible.
What It Means to #gussiUP
With Gussi, we're giving you back a bit of control over your schedule, your look, and - dare we say it? - your life. We bring spectacularly smooth, luxurious, manageable hair to all who want it with our system of products designed for easy-does-it, at-home convenience at accessible prices. We have zero interest in transforming everyone into the same boring clone, instead here to help everyone achieve the best version of herself, himself, themself. Do our products turn everyone's hair into a cookie-cutter stick straight bob? Goodness, no! We help tame frizz and deliver smoothness, and then leave the rest up to you to style how you like and go back out into the world as your fiercest, baddest self.
was founded on remain our guiding principles: