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What Is Clean Beauty?

There is no single agreed-upon definition of clean beauty, but those in the know would agree that clean beauty is more than just a line of thoughtfully created products that avoid harmful chemicals and toxic ingredients—it's also a commitment and a lifestyle.

Clean beauty companies are committed to providing personal care products that are mindful of the well-being of their consumers and the environment. To honor this commitment, only natural ingredients are used to avoid the harmful effects of chemicals in cosmetics. Clean beauty products are usually not tested on animals and are ethically sourced, furthering the commitment to making good choices for customers and for the planet.

For you, clean beauty is a lifestyle. It’s a way to use self-care to improve your own health and that of the world around you. Your clean beauty lifestyle helps protect the health of your family, friends, and even your furry friends from the harmful effects of chemicals in cosmetics. It’s a lifestyle built around not only looking and feeling good but also doing good.

What Does Clean Beauty Mean?

To the beauty industry, clean beauty means creating a wide range of non-toxic and ethically-sourced beauty products, including formaldehyde-free keratin treatments, sulfate-free shampoos and conditioners, and safe cosmetic products. To you, clean beauty means using guilt-free hair smoothing treatments and beauty products that are safe and protect the long-term health of your body, your hair, and your skin.

What Are the Harmful Effects of Chemicals in Cosmetics?

You've probably heard about harmful chemicals and toxins found in beauty products, but rarely are they explained. To understand the benefits of using clean beauty products, you need to know the damaging effects standard products can have on your health and body.


Formaldehyde is a human carcinogen that can result in skin irritation, liver toxicity, and cancer. It is commonly found in nail polish and hair smoothing products. Because it’s a skin irritant, formaldehyde found in hair smoothing products often causes scalp sensitivity. Over time formaldehyde weakens your roots, resulting in damaged hair. In extreme cases, it can lead to hair loss.

Formaldehyde is released into the air when heated, so something as simple as blow drying your hair can expose those closest to you to the dangerous effects of breathing it in. To protect the health of yourself and your loved ones, always choose 100% formaldehyde-free keratin treatments and products.


Parabens are damaging chemicals used to increase the shelf life of some beauty products. Parabens can disrupt hormone function by acting like estrogen, which can cause breast cell division, increasing the likelihood of tumors. Along with the increased risk of cancer, parabens are believed to cause several other health issues. These risks include reproductive toxicity, neurotoxicity, immunotoxicity, and skin irritation.

Using shampoos and conditioners with parabens can cause damage to your hair, including:

  • Irritated scalp
  • Dry hair
  • Fading of natural color
  • Hair loss

Parabens also take their toll on the environment. Because they are washed down drains and into our waterways, parabens are now found in marine life and have been proven to kill coral.

Always check the ingredients of your hair care products to make sure you're using clean beauty products that are free of parabens.


Phthalates are a group of chemicals known as plasticizers used in hundreds of products, including a wide range of cosmetics. Phthalates are endocrine disruptors, meaning they negatively affect hormone production. Exposure is linked to permanent damage in the male reproductive system.

Gussi created our line of clean beauty products to help you avoid the harmful effects of chemicals in cosmetics. Visit our site to learn more about our formaldehyde-free keratin treatments and clean beauty products. Our Clean Beauty Products

At-Home Formaldehyde-Free Keratin Treatments

How would you like a salon-quality hair smoothing treatment that is a fraction of the price, takes a fragment of the time, and doesn't require leaving the house? Oh, and it fits in with your clean beauty lifestyle. It doesn't seem possible, does it? Thanks to Gussi, it is.

Gussi's innovative keratin-based smoothing treatment leaves your hair smoother, shinier, and healthier than ever before. And, unlike many salon treatments, Gussi is a formaldehyde-free clean beauty alternative.

You're busy, we get it. Gussi's at-home smoothing treatment is for people who don't have time for the salon or simply don't want to go. In just five simple steps, you'll have hair that's more manageable and healthier than ever. Even better, our formaldehyde-free keratin treatment leaves you with smoother, easy-to-style hair for six weeks.

Gussi Clean Beauty Products Help You Look Good While Doing Good

What does clean beauty mean to Gussi? It means committing to providing a safe and effective formaldehyde-free keratin treatment and toxin-free shampoos and conditioners that leave your hair more manageable and healthier. To find out more about Gussi's clean beauty products, drop by our FAQ page for the deets.