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Home / Smooth Talk Blog /
clean beauty

What Is Clean Beauty?

Clean beauty products are growing in popularity because they help users avoid the harmful effects of chemicals in cosmetics. But what is clean beauty? What does clean beauty mean for your health and wellbeing?

Let's Talk About Clean Beauty

There is no single agreed-upon definition of clean beauty, but those in the know would agree that clean beauty is more than just specific products that avoid harmful chemicals and toxic ingredients—it's also a commitment and a lifestyle.

Clean beauty companies are committed to providing personal care products that are mindful of the well-being of their consumers and the environment. To honor this commitment, only safe ingredients are used to avoid the harmful effects of certain chemicals in cosmetics, skincare and hair care. Clean beauty products are typically not tested on animals and are ethically sourced, furthering the commitment to making good choices for customers and for the planet. 

For many, clean beauty goes beyond just the products we choose. It’s a way to use self-care to improve your own health and that of the world around you. A clean beauty lifestyle helps protect the long-term health of your family, friends, and even your furry pals from the harmful effects of chemicals in cosmetics. It’s a lifestyle built around not only looking and feeling good but also doing good.

What Are the Harmful Effects of Chemicals in Beauty Products?

You've probably heard about harmful chemicals and toxins found in beauty products, but rarely are they explained. To understand the benefits of using clean beauty products, you need to know the damaging effects that some standard products can have on your health and body.


Formaldehyde is a human carcinogen that can result in skin irritation, liver toxicity, and cancer. It is commonly found in nail polish and hair smoothing treatments (but not Gussi!). Because it’s a skin irritant, formaldehyde found in hair smoothing products often causes scalp sensitivity. Over time formaldehyde weakens your roots, resulting in damaged hair. In extreme cases, it can lead to hair loss.

Formaldehyde is released into the air when heated, so something as simple as blow drying your hair can expose those closest to you to the dangerous effects of breathing it in. To protect the health of yourself and your loved ones, always choose 100% formaldehyde-free keratin treatments and products - like Gussi.

Always check the ingredients of your hair care products to make sure you're using clean beauty products that are free of formaldehydes.


Parabens are damaging chemicals used to increase the shelf life of some beauty products. Parabens can disrupt hormone function by acting like estrogen, which can cause breast cell division, increasing the likelihood of tumors. Along with the increased risk of cancer, parabens are believed to cause several other health issues. These risks include reproductive toxicity, neurotoxicity, immunotoxicity, and skin irritation.

Using shampoos and conditioners with parabens can cause damage to your hair, including irritated scalp, dry hair, fading of nature color, and even hair loss. Parabens also take their toll on the environment. Because they are washed down drains and into our waterways, parabens are now found in marine life and have been proven to kill coral.

Always check the ingredients of your hair care products to make sure you're using clean beauty products that are free of parabens.


Phthalates are a group of chemicals known as plasticizers used in hundreds of products, including a wide range of cosmetics. Phthalates are endocrine disruptors, meaning they negatively affect hormone production. Exposure is linked to permanent damage in the male reproductive system.

Always check the ingredients of your hair care products to make sure you're using clean beauty products that are free of phthalates.

Gussi Clean Beauty Hair Products Help You Look Good While Feeling Good

We created our line of clean and safe hair products to help you avoid the harmful effects of chemicals in hair products. What does clean beauty look like at Gussi? It means a commitment to providing safe and effective formaldehyde-free keratin treatments and toxin-free shampoos and conditioners that leave your hair smoother and healthier. Gussi is always formaldehyde-free, paraben-free, and phthalate-free. Plus we're PETA-certified cruelty-free. We don't test on animals - never have, never will. Because we don't know you don't have to sacrifice looking goof to feel great about the products you're using. To find out more about Gussi's clean beauty products, drop by our FAQ page for the deets.

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