Smooth Talk

Wondering what Valentine's Day hair to rock this year? Whether you're glamming up or keeping things casual, using Gussi's Mane Squeeze styling tool is the perfect way to achieve all of your v-day hair dreams ✨

There are a bunch of different factors (some more obvious than others) that can cause dry hair in winter months. Let’s deep dive into how the cold weather affects your hair and how you can keep it looking and feeling 💯 even in the chilly, harsh winter.

Who doesn't love the holidays? Comfy pajamas + holiday classics streaming on the tv + hot cocoa + delicious smells coming from the kitchen = true bliss. On top of that – we get to show all our friends & fam  just how much we appreciate them with fabulous gifts they’ll love year round. Maybe you’re having a little trouble this year coming up with gift ideas for the beauty lover in your life, your curly haired bff, or beauty gifts for mom she’ll actually use and enjoy. Look no further, secret Santas. Gussi’s selection of hair products and accessories make for legendary hair gifts for her (or him!)– trust us. When your crew’s rocking vibrant, luscious locks all through the cold winter months, they’ll be thanking you over and over. Let’s run through the 2022 Gussi Holiday Gift Guide, and find the perfect gift for the hair aficionado in your life.       The Gussi At-Home Keratin Treatment Gussi’s At-Home Keratin Treatment has benefits for every giftee in your lineup this year. Maybe she’s rocking thick luscious curls, a killer straight hair mane, has a fully packed schedule, a new baby, or the most impressive self-care routine– there’s a Gussi for every gal in your life. Let’s dive into (some of the many) reasons why giving the gift of DIY (clean!) Keratin is certain to *wow* your besties this holiday season.    The Perfect Gift for Curly Hair Beauts (& Straight-Hair Manes, Too 😉) What makes Gussi’s At-Home Keratin Treatment the perfect gift for curly haired babes in your life? Unlike the other Keratin Treatments on the market (that zap curly hair of their coveted texture and are choc-full of harmful ingredients like formaldehyde 🤢), Gussi’s At-Home Keratin Treatment is 100% formaldehyde free and non-toxic, allowing hair to maintain it’s curly vitality post-treatment! Give the gift of powerful long-lasting smoothing, without sacrificing any of that unique, curly hair shape.  Maybe your giftee has straight locks… will Gussi’s At-Home Keratin Treatment still make for an excellent gift? Absolutely. All hair types (even fine & short hair) benefit from Gussi’s nutrient-rich Keratin Treatment– who doesn’t love an added boost of hydration, strength, and undeniable SHINE. Not to mention, this expert level formula is easy to apply right from the comfort of your own bathroom.   Exactly What the Busy Babes Need Does the overachiever in your life have waaay too packed of a schedule to hit the salon on the regular? Give the gift of Gussi’s At-Home Keratin Treatment to the busy gal in your life, and let her experience salon-level treatment from the comfort of her own home - and on her own time. One of the biggest benefits of Gussi’s Keratin Treatment is it’s literally so easy to apply (we promise) & cuts down on drying time by up to 30% – even the busiest babes can fit our at-home smoothing system into their schedule. Remind her she’s more than welcome to multitask during the processing time.    Gifts for the New Mom Who Deserves Major TLC   When it comes to new moms– we all know how much they appreciate any moments of pampering they can get. And who deserves pampering more than a new mommy?! Postpartum hair can sometimes be a struggle, which is why Gussi is the perfect way to add extra nutrients to the hair without causing any damage! Give the gift of the Gussi At-Home Keratin Treatment to the new mom in your life– and let her experience the joys of weeks worth of frizz-control and shine from just one treatment. We bet she’s not gonna say no to a little alone time to #gussiUP ! Plus – using the At-Home Keratin Treatment cuts down blow dry time by up to 30%! More minutes of her day back in her pocket– what mom’s going to say no to that?! Can new mom’s use Gussi’s At-Home Keratin treatment while breastfeeding? It’s important to keep in mind that Gussi is formulated without any formaldehydes or dangerous chemicals, though, to be extra safe, we always recommend double-checking with your physician for a professional recommendation before you begin your smoothing treatment.   Surprise & Delight the Self-Care Lover  Calling all self-care stars! Whether you’re gifting to the self-care aficionado in your life, or maybe you’re stuffing your own stocking with some love this holiday season – the Gussi At-Home Keratin Treatment is the perfect hair-loving gift for those looking to *DIY* their self care this year. When it comes to self-care routines, ingredients matter. We know you have zero room for toxic, questionable, or dangerous ingredients in your routine. That’s what makes the Gussi At-Home Keratin Treatment the perfect gift for the self-care pro.  Treat yourself to this pampering formula, and give the gift of extra hydrated hair health this holiday season with this non-toxic, easy to use, long-lasting treatment. Now get to gifting!   Protection Plan Upkeep Shampoo & Protection Plan Upkeep Conditioner Stocking Stuffer Gift Ideas for all Manes Ohhh, so you’ve got a cosmo connoisseur in your life in need of unique stocking stuffers this holiday season. We know beauty experts can be challenging, with all of their product knowledge and seemingly endless collection. What stocking stuffer ideas for her will *wow* as she peers into her stocking this holiday season ? Look no further than the Protection Plan Upkeep Shampoo & Protection Plan Upkeep Conditioner. Beauty lovers will revel at this clean and sulfate-free wash day power couple.  Formulated with powerful keratin and proteins, this super hydrating keratin-infused shampoo & conditioner offers the perfect 1-2 punch. The beauty lover in your life will be suuuper impressed with this epic shower stocking stuffer this holiday season, whether she uses it to prolong her Gussi treatment results or just for a daily shot of smooth. No better feeling than nailing the perfect present!   The Gussi Bundle Ultimate Beauty Gifts for Mom The votes are in & the score is unanimous – Mom deserves it all. She’s the superwoman in your life– always giving, always supporting, and always putting everyone else first.  This holiday season, find the best beauty gifts for mom that she’ll actually put to use, and benefit from year round. The Gussi Bundle makes for the perfect beauty gift for mom, as this all encompassing haircare investment will boost her hair health, vitality, and shine.  The Gussi Bundle includes all of the essentials – the Protection Plan Upkeep Shampoo, Protection Plan Upkeep Conditioner, *and* The At-Home Keratin Treatment. Major savings for you, while giving Mom the gift of her best hair ever- with long-lasting results she’ll covet through the holidays and beyond. That’s right. All that hair love, one unbeatable bundle. Perfect for mom, who truly deserves it all this holiday season. Bonus tip: if Mom’s going gray (We love a little salt with our pepper 😉) this gift will truly hit the mark– as Gussi’s trusted formula will give her gray’s the added boost of hair strength, hydration, and volume she may be missing if she’s struggling with any unwanted brittleness or frizz. Give Mom the gift of the healthiest hair on the block with the Gussi Bundle this year.   The *Newest* Addition to the Gussi Gang: Mane Squeeze™ Flat Iron Hair Styling Gifts for Any Texture & Type Hair styling gifts go a long way, especially when they’re as versatile and essential as the newest addition to the Gussi lineup: Mane Squeeze 1” Titanium & Ceramic Flat Iron. The perfect hair accessory this holiday season– guaranteeing long-lasting results, flawless easy styling, and precise heating temperature selection. Hair styling gifts are a perfect choice for the glam girl in your life– the one who’s always leveling up her beauty routine and never leaves the house without a flawless fit.  Gussi’s taken the flat iron game to the next level. Your giftee will adore unwrapping this luxe hair accessory– outfitted in a beautiful, giftable box that will look decadent under the Christmas Tree this year. Not to mention, once she starts using this beautifully designed hair styling tool– whether straightening, waving, curling, or smoothing – she’ll be blown away by the professional level results from such a small–but mighty tool. This is the ultimate hair accessory to lock in Gussi’s At-home Keratin Treatment AND for all styling needs. Plus, this styling superhero includes a protective heat-resistant mat for easy usage, storage & portability. Purchase Gussi’s Mane Squeeze™ and gift your loved one (or yourself!) the ultimate powerful (and adorable!) hot hair tool.   Dying for more deets about the Mane Squeeze? Here’s some of our fav specs from this small but mighty flat iron:  Sleek 1” floating flat curve plates that adjust to hair density and  provide easy glide for even smoothing & snag-free hairstyling. Made from high quality titanium,  ensuring uniform temperature across the wand, while a ceramic heater provides consistent heat- creating a dynamic duo for one-pass styling on all hair types. Fully heats up  in under 60 seconds - she’s speedy! Features a digital interface with temperature control from 330° to 420°  in 10° increments for precise heat selection & the most effective results for your hair type. Concerned about burns? Fear not! The protective rounded cool touch tip makes for a safe, easy grip & ultimate styling flexibility. 1 hour auto smart shut-off so you never need to ask “did I leave my iron on?” (plus no wasted power). The 360° swivel 9ft. professional-grade cord plus hanging loop keeps things neat and tidy – no messy vanity here!  Dual voltage so always jet-set ready. 1 year warranty, because we got your back. Includes a protective heat-resistant mat for easy usage, storage & portability. The holidays are here! Time to get to gifting. Shop Gussi’s selection of hair care products and hair accessories for all your beauty gifting needs. From gifts for the beauty lover, beauty gifts for mom, or gifts for curly hair babes in your life – Gussi’s collection has enough hair love for everyone.

Whether you’re walking into that big job interview, headed out for your BFF’s birthday night out, or just angling a selfie after finding your perfect light – we need our hair to show up with as much life, luster, and shine as we do! Nothing kills a look faster than stale, dry locks– but don’t let that stop you from living your best life!

As we get older, our bodies undergo all sorts of different changes – and our gorgeous hair is no exception! Just like skin ages, your hair does, too. And with that can come an almost brand-new kind of mane.  Although we can’t fight mother nature, there are steps we can do to help our hair age as best as possible. The rule of thumb for maintaining fab hair health over the years is prevention rather than correction. In this episode of our Smooth Talk blog, we'll chat through some common hair aging questions like; How Does Hair Change As We Age? What Causes Gray Hair? Can Stress Cause Gray Hair? Does Menopause Cause Gray Hair? And how to embrace your gray for all the "gray hair don't care" babes! We'll shed light on these topics and provide some helpful tips for keeping your hair healthy, smooth, and hydrated as the years go by. So without further ado, let's dive in! How Does Hair Change As We Age? Just like any other living thing, our hair goes through cycles of growth, aging, and even death! It sounds intense, but these steps are all a part of the natural cycle of hair health– and results in the replacement of old strands with new hair follicles in a span of 2 to 7 years. This is what helps keep hair fresh and silky over time – so keep calm and trust the process! However, our hair typically starts to age and deteriorate in quality when we hit our 30s – eek. Aging hair can lose its density, shine, volume, and softness. The most visible sign of aging is that hair color starts changing from its natural shade to gray, silver, and white. An added frustration  about this transformation is that gray hair strands are weaker versions of our previously colored hair follicles, meaning gray hair typically has thinner, coarser, lighter, and frizzier properties – very prone to breaking.  Not what anyone really wants to hear, we know! But what exactly is causing your hair to age and more specifically, to lose its color? UGC: @freshbeautystudio on IG What Causes Gray Hair? As we age, the hair follicle (the tube where hair strands pop out) becomes weaker and produces less melanin which causes it to regrow gray. Melanin is what determines our unique hair color– so a lack of melanin will result in no hair pigmentation, or gray/white hair.  Melanin is an essential pigment produced by the follicle and is responsible for: Hair color: eumelanin for dark hair, pheomelanin for light hair, and a varying mixture of both produces various hair colors Hair protection: shielding hair from the sun and harsh elements  Hair health: keeping the hair vital and strong   If this melanin becomes less sufficient, the hair color starts changing to gray, and it becomes less protected from harsh environmental factors like sun, dust, smoke, pollution, and UV light.   Unprotected gray hair is susceptible to more damage from environmental factors (sometimes resulting in hair conditions like dandruff, itching or dry scalp) and also damage from heat styling and chemical processing.  And unfortunately, that's not all: Gray hair – since it now lacks the necessary melanin that helps keep hair hydrated – starts changing your hair texture, often becoming more wiry, coarse, frizzy, and dry. This can lead to extra breakage as hair becomes more brittle.  There are many factors that can cause gray hair, and some of them are out of your hands. One of the biggest factors of graying hair is your genetic makeup. According to a Nature Communications study published in 2016, the interferon regulatory factor 4 (IRF4) gene is responsible for regulating production and storage of melanin. While we aren’t able to control our genetic makeup yet, there are some actions we can take to help aging hair. Like we said - prevention, not correction! Let’s get into the tips. View this post on Instagram A post shared by Regina Burton (@burtonregina) Can Stress Cause Gray Hair? Research has shown that yes, stress can cause gray hair. For starters, it's already proven that our visible hair color is determined by melanocytes (pigment-producing) cells, which are made from the "melanocyte stem cells" inside the hair follicle – remember that tube where hair strands pop out? This research proved that when we are continually stressed, the stress produces a harmful chemical called norepinephrine into the melanocyte stem cells living in the hair follicle. The norepinephrine then disables the melanocyte and stops it from producing new melanin pigment. Unfortunately, due to the absent monocyte stem cells and melanocyte pigment, their hair strands lose their visible color– turning hair gray. So If you've been wondering what causes premature gray hair, consider a little evaluation of your emotional grievances and stressors. Take a deep breath and try to get some zen.  Fortunately, premature graying from stress can be prevented– and we'll share how. But before that, let's look at another unconventional condition that can cause gray hair and hair loss– Menopause. View this post on Instagram A post shared by ANNIKA VON HOLDT (@annikavonholdt) Does Menopause Cause Gray Hair? The short answer: Yes, Menopause is another major cause of gray hair. There are various hormones in women – estrogen, progesterone, testosterone, etc. – all responsible for different functions in how a woman's body works. However, as a woman ages, especially in her menopausal age, the level of these hormones starts to drop. And as research has shown, the drop in these hormones leads to an increase in other hormones (androgens), which in turn affects the follicles, causing them to regrow gray.  Also, during a woman's menopause, the blood vessels responsible for supplying hair roots with nutrients start to diminish, which reduces the ability of the melanin pigment to maintain the hair color, resulting in graying. With all these causes for hair aging, how can we help to keep our hair as fresh as can be at any age? Check the list below babe. View this post on Instagram A post shared by Grece Ghanem (@greceghanem) Tips For Maintaining Hair’s Vitality Over the Years So how can we keep our gorgeous gray hair luscious, full, and hydrated as we age? Here are a few quick tips: # Consume More Protein Start eating more protein-centered diets, at least 40 to 60 grams daily. Hair follicles majorly contain a protein called Keratin. We have a feeling if you’re here, you probably already know a thing or two about keratin ;) Structuring your diet around a lean protein source in each meal is a great way to sustain protein levels in your hair! Another way is through the usage of keratin-rich hair products– *Gussi has entered the chat*  Gussi products are structured around a healthy dose of hair’s favorite protein building block: keratin. Using Gussi’s keratin-rich products is a fantastic way to boost hair health and ensure your beautiful hair is maintaining vital levels of protein as you age.  # Take More Vitamins Vitamins aid hair growth, so consuming more of the vitamins you lack can help to keep your levels in check. Most especially, iron, riboflavin, biotin, vitamins A, B, C, D, B6, and B12. (BTW - many of these vital hair vitamins are found in Gussi’s nutrient-rich At-Home Keratin Treatment!). There’s plenty of great options for hair, skin & nail boosting vitamins available almost anywhere you buy food, drugs, or supplements.  # Take a Chill Pill (Figuratively)  We already dropped the bad news that stress can lead to premature hair aging. But the upside is that there’s never been more ways to combat stress than there are today. Do things that make you happy and less anxious. Mindful meditation, walks outdoors, and unplugging from your devices are all viable solutions to excessive stress. Hit the gym for some yoga or pilates, curl up with your fave mag or a good book. Spend more time with loved ones, even if that has to be a FaceTime vs IRL.  # Take Good Care Of Your Hair and Scalp This is very important, as no one is born with perfect hair that stays forever. We’re all human!  Caring for your hair protects it from the symptoms of hair aging we want to avoid, like brittleness, frizz, and breakage.  Keep your scalp gently cleansed and hair always nourished - we love leave-in conditioner and deep conditioning masques for extra boosts. Use high quality towels and combs, and check your shower water to ensure it’s not too harsh or too hot. Frequent gentle brushing and regular trims will also help keep strands feeling and looking their best. And if you want fabulous hair that’s  shiny, smooth, and frizz-free, then use clean, high-quality, hard-working  hair care products like the Gussi collection of shampoo, conditioner, and at-home keratin treatment. Our keratin-infused collection delivers all of the good stuff hair needs, without any harsh or nasty chemicals it doesn’t.   Gussi Benefits for Aging and Gray Hair  While we love embracing gray hair, the accompanying symptoms… not so much.  When it comes to hair treatment to help love any of the 50 shades of gray (sorry, couldn’t help it), nothing beats Gussi’s at-home keratin treatment. For our gorgeous gray hair gals who need a little extra help with smoothing, defrizzing, and maintaining hair strength– Gussi is your new best friend!  The DIY Gussi keratin treatment provides your hair follicles with the right amount of protein needed to smooth, tame, and add nourishment to the hair, especially as it changes texture from going gray. That's why here at Gussi, we've produced the most efficient Keratin Treatment products free from formaldehydes, parabens, and phthalates. Just the good stuff in here! You also don't have to worry about your beautiful gray hairs developing a brittle texture– Gussi will give your gray hair the best soft, smooth, and shiny texture you desire Are the Gussi benefits applicable to aging hair as well? Absolutely! Gussi’s Keratin Treatment is beneficial for hair health at every stage. Gussi contains ingredients with anti-aging properties plus keratin proteins that provide your hair follicles with the essential amino acids, which are the building blocks of hair cells. The Protection Plan Upkeep Shampoo and Protection Plan Upkeep Conditioner can also help nourish the hair and prolong your at-home keratin results for up to six weeks. Check out these incredible results on one of our featured gray hair girls: So if you’re a "gray hair don't care, babe," Gussi’s got your back big time!The Bottom Line…Aging doesn't have to be the end of healthy hair for you. While many factors lead to gray hair including aging, menopause, vitamin deficiency, and more, Gussi Keratin Treatment Kit can help you maintain the best healthy hair, and keep your grey locks hydrated, luscious, and healthy!

Summer is practically synonymous with carefree fun: sunkissed skin, long days at the beach, breezes at your back, sunset happy hours, and hot nights out. It’s time to let your hair down, step out in your freshest looks, and let the warmth of the sun remind you why this is indisputably the best time of year.

Don’t let your Spring hair goals become a bust because of the humidity. You can’t control mother nature, but you can take actions to prevent the dreaded overly frizzy hair. 

There are plenty of hair care products that are now sulfate-free, but just as many quality hair care products still use sulfates. What gives?

Want to make your hair do what you want but don't know how to make your hair easier to style? These quick hair tips and tricks will leave your locks looking like you just walked out of the salon without the cost or hassle.